Posted on April 07, 2009 by admin

USB flash drives are becoming increasingly popular every day and the prices are dropping quickly, while at the same time their storage capacity is increasing. These handy little devices that a few years ago were the preserve of the technically minded are now popping up all over the place and used by a wide variety of people, from technical guys to an average computer user like me and you. But what makes these compact devices such a useful marketing gadget?

To start with, they are a useful tool that many people would otherwise be buying for themselves. If a tool is something that your customers would otherwise be buying for themselves, then it’s going to be a useful promotional gift as when you give them a free one, they are bound to keep them and use them often. Your recipients will be able to carry around with them all of their vital data, by simply attaching their promotional flash drive that you have given them to their key ring and carrying it around in their bag or pocket.

If you are arranging a conference, a user group meeting or other get together and want to ensure that the attendees carry away all of your important points, then write your slides to a flash drive and give every attendee a flash drive as they arrive. They will then take back their flash drive and be able to review the contents of the slides. If you have guest speakers attending, then they can be charged a suitable fee for adding their notes to the flash drive. Other promotional materials can also be added and the flash drive can even be made to autorun. This means that the contents of the flash drive will be shown automatically on the computer screen, without the user having to open the file. Now isn’t that cool

There are various web sites that you can use to download and install useful applications such as a web browser, email software, office suite and even personal organizer software. Tools such as antivirus software can also be installed, useful for technical support staff who might need to turn up at a machine and scan it for viruses. Other utilities such as PDF readers, instant messengers, backup utilities and password managers are also included.

What’s the point of installing them onto a USB drive? Well, the software can run straight off the USB drive and as such, it does not need first installing onto the machine that your representative has just arrived at. Your workforce can arrive at the machine they need to use and start working straight away, without having to install software before they start.

By emblazoning the USB drive with your logo, it is a clear reminder of your business and associates you with high tech performance. You are being viewed as using high performance products and saving time by using them well. Not only does this increase your work forces’ productivity, it is also making you look good. It is a small investment for the benefits you get in return.

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