Posted on January 31, 2010 by admin

Sending out videocassettes instead of brochures or sales promotion letters in a direct-mailing campaign had proven itself over time to be a much better way of grabbing the attention of consumers. According to some studies conducted watching video expedites the decision making process more than 72% when compared with ads on print and the number [...]

Posted on May 18, 2009 by admin

The advent of the internet has born a new breed of business person and businesses that were not around ten years ago. With it has sprouted a whole new set of business skills and marketing techniques. To most people the internet looks to be a very appealing way of doing business for various reasons as [...]

Posted on March 16, 2009 by admin

Any pencil pusher can follow the rules, but an effective advertiser is the one who breaks them. Above all, effective advertising means knowing your audience and being willing to do anything to get in touch with that audience. Many people differentiate advertising on the web from more traditional forms of advertisements, such as newspaper ads, [...]